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№1
among independent agencies in the Effectivness Rating
№1
in the world by MAA GLOBES
Since 2019 on the Central Asian market.
The agency has been honored with numerous awards from both Russian and international festivals.
№7
among digital/specialist agencies in the prestigious WARC 100 ratings
emg: Creative marketing communications agency.
Engaging since 1996.
expertise
The agency creates effective consumer engagement programs which enhance brand communication, guaranteeing an increase in brand image attributes and sales.
Дизайн
Creative & Strategy
Advertising and communication strategies
Creative campaigns ATL/BTL
Consumer insights strategy
Creativity, design and branding
Omnichannel solutions
Branded content, integrations & collaborations
Digital
Digital strategies and content
Events
B2C and B2B events
Sport Events and Sponsorship
Integration into exhibitions and festivals
MICE (Meetings, Incentives, Conferences, Exhibitions)
Influencer Marketing
SMM
Digital campaigns and activations using AR, VR and AI
ORM
Consumer Marketing
Promo campaigns and Activations
Audit and Consulting
Tailor-Made Campaigns
NCP (National Consumer Promotion)
Loyalty Programs
CRM
Production
Multimedia (Audio/Video)
Interactive Projects
Special Projects
Web production
Design
App Development
The agency creates effective consumer engagement programs that enhance brand communication, ensuring an increase in brand image attributes and sales.
More than 28 years
of marketing expertise
of marketing expertise
The agency collaborates with clients from a variety of sectors, on both long-term and project-based engagements.
telecommunications
FMCG
banks
auto
household appliances & goods
pharmaceuticals and medicine
dark market (alcohol, tobacco)
electronics
fashion and beauty
products for kids
industry, real estate, construction
pet food
team
emg has passionate
and talented professionals.
and talented professionals.
Andrey Sokolov
Founder, CEO
Anton
Melnikov
Melnikov
Creative Director
Ekaterina Garina
PR Director
Maria Sapronova
Client Service Director
Daria Amezhanova
NBD Director
Milana Massalskaya
Account Manager
Tatiana Magdenko
Executive Director
contacts
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OREO
Promo Campaign
OREO PACK-MAN
OREO PACK-MAN
Task:
– Develop a promotional mechanic relevant to consumers from different generations, Gen Z and Millennials, for 7 countries (Kazakhstan, Uzbekistan, Azerbaijan, Mongolia, Georgia, Armenia, Belarus).
– Create an engaging, vibrant game world featuring iconic Pac-Man characters.
– Gamify the participation mechanic in the promotion.
Solution:
– A game-based promotional mechanic was developed: using a QR code on the promotional packaging, users could access the Pac-Man game world, where they could win valuable prizes from the brand through gameplay.
– Development of a website for the promotion.
– POSM (Point of Sale Marketing) materials for retail outlets.
– Develop a promotional mechanic relevant to consumers from different generations, Gen Z and Millennials, for 7 countries (Kazakhstan, Uzbekistan, Azerbaijan, Mongolia, Georgia, Armenia, Belarus).
– Create an engaging, vibrant game world featuring iconic Pac-Man characters.
– Gamify the participation mechanic in the promotion.
Solution:
– A game-based promotional mechanic was developed: using a QR code on the promotional packaging, users could access the Pac-Man game world, where they could win valuable prizes from the brand through gameplay.
– Development of a website for the promotion.
– POSM (Point of Sale Marketing) materials for retail outlets.
Alpen Gold
Promo Campaign
"Make your shopping even chocolatier"
"Make your shopping even chocolatier"
Task:
– Develop a promotional idea for the updated Alpen Gold chocolate formula with a higher cocoa bean content.
– Create ideas and implement promotional activities in Magnum retail outlets.
Solution:
– A creative idea for the promo was developed: "Make your shopping even chocolatier."
– A "wheel of fortune" mechanic was introduced to increase purchase frequency.
– Every customer with a receipt for at least one Alpen Gold chocolate bar purchase gained access to an instant prize draw.
– Special promo boxes were sent to influencers to boost social media reach.
Results:
– 5,500+ receipts registered as part of the promotion.
– 4,000 unique participants in the promotion.
– Develop a promotional idea for the updated Alpen Gold chocolate formula with a higher cocoa bean content.
– Create ideas and implement promotional activities in Magnum retail outlets.
Solution:
– A creative idea for the promo was developed: "Make your shopping even chocolatier."
– A "wheel of fortune" mechanic was introduced to increase purchase frequency.
– Every customer with a receipt for at least one Alpen Gold chocolate bar purchase gained access to an instant prize draw.
– Special promo boxes were sent to influencers to boost social media reach.
Results:
– 5,500+ receipts registered as part of the promotion.
– 4,000 unique participants in the promotion.
Do you want to work with us?
Send your resume to hr@emg-eurasia.kz
Send your resume to hr@emg-eurasia.kz
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